Anita Arabadzhieva The Vor Newsletter Empowering Women Website
The Vör

The Vör (based on the norse goddess of wisdom) is a newsletter with the mission of connecting women with information about work, money, and mindset.

Rooted in the belief that knowledge closes gaps and provides opportunity, the business delivers a weekly dose of useful resources, ideas and insights, that boost women's confidence in and outside the workplace.

We created a confident brand identity that rebels against common stereotypes and presents a different version of womanhood: proud, vibrant and adamant for change. The design system draws inspiration from a range of familiar tropes, but used in an unexpected manner, be it punchy copywriting, stylised protest-like typography or the newspaper illustrations. The presentation website presents the mission, the topics in a succinct and interactive way, having the aim to easily allow users to sign-up to the mailing list. The newsletter was designed with scale in mind — a modular and easy way to share relevant knowledge to the members of the business.
Anita Arabadzhieva The Vor Newsletter Empowering Women Logo
Anita Arabadzhieva The Vor Newsletter Empowering Women Mongoram
Anita Arabadzhieva The Vor Newsletter Empowering Women Poster Tone of Voice
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Anita Arabadzhieva The Vor Newsletter Empowering Women Website Digital
Anita Arabadzhieva The Vor Newsletter Empowering Women Website Digital
Anita Arabadzhieva The Vor Newsletter Empowering Women Website Digital
Anita Arabadzhieva The Vor Newsletter Empowering Women Illustrations
Anita Arabadzhieva The Vor Newsletter Empowering Women Poster
Anita Arabadzhieva The Vor Newsletter Empowering Women Poster
Anita Arabadzhieva The Vor Newsletter Empowering Women Poster
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Anita Arabadzhieva The Vor Newsletter Empowering Women Tshirt
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Client
Team
Tags
Brand Identity, Art Direction, Web Design, Email Marketing, Social Media Marketing​​​​​​​
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