Luna Magic Cosmopolitan Palette
Luna Magic

Luna Magic is a beauty and lifestyle brand founded in 2019 in Los Angeles, CA, by two Afro-Latina sisters, Mabel and Shaira Frías. Inspired by the rich cultures and music of the Caribbean & Latin America, they had the ambition to introduce high-performance cosmetics and diversity and inclusivity to the beauty industry.

We partnered with the founders from an early stage to bring their vision to life through brand design, brand strategy and bespoke packaging for their upcoming collections. From pressed powder palettes and highlighters to iconic eyelashes and lipglosses, the products effortlessly stand out on the shelves and enable consumers to reveal their own unique personalities.

The result is a range of products that pay homage to the Afro-Latina culture, celebrating its colour, energy and lively sophistication. Alongside our creative partnership, Luna Magic quickly became a rising star in the makeup industry, securing a deal with investor Barbara Corcoran on ABC’s Shark Tank. In mid-2020, the brand has also hit the shelves in 1000+ Walmart stores while introducing the first-ever bilingual endcap. Following their success, they have also expanded in other major retailers such as Target.
Luna Magic Collection Photo Set
Part 1:
Luna Magic Palette Collection
Luna Magic Cosmopolitan Palette Open
Luna Magic Cosmopolitan Palette Swatches
Luna Magic Goddess Palette Swatches
Luna Magic Goddess Palette Open
Luna Magic Desnuda Palette Open
Luna Magic Palettes Collection All
Part 2:
Blush + Highlighter
Luna Magic Blushes and Highlighters Photo
Luna Magic Blushes
Luna Magic Blushes Palettes Open
Luna Magic Blushes Swatches
Luna Magic Highlighters
Luna Magic Highlighters
Luna Magic Highlighters Open
Part 3:

Luna Magic Eyelashes
Luna Magic Eyelashes Photo
Natalia Kurzydlak (Photography)
Art Direction, Brand Identity, Packaging, Photography
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